September 2016, Jeremy Scott sent his models down the runway wearing life-size paper doll clothes, paper tabs and all. But the critiques didn’t hold back, even when his inspiration was explained. ‘ before too long, this face-to-face conversation is going to feel awkward’ A clever one, Scott claimed that as an iPhone obsessed world, we are resorting back to seeing life in 2d again therefore he decided to give fashion a 2d feel too.

The article I chose to write about was written by Nicole Phelps, on September 22nd 2016 for Vogue. Its basic outline is commenting on Jeremy Scott’s, spring summer collection for 2017 for Moschino.

I would say that it heavily aimed at adults from the age of 20 to 35, primarily women but maybe men too. The reason I say this is down to one of the opening lines of the second paragraph, ‘Paper dolls, for those of you who grew up digital’, show that usually people under the age of around 20 maybe too young and have grown up with having being immersed in a digital world.

The main of Phelps’ article is to give readers a insight into Moschino’s spring summer collection and I think it does it well but as well as giving the information, it almost comes across as a discussion about the garments between Phelps herself and the reader as an individual.

The language that is used in the article is sophisticated yet there is still an element of simplicity in there maybe to reach out to a wider audience. I think the use of a broad range of vocabulary is important as it able to give information, which is the main aim of the article but also is new and exciting to read. Along side the straightforward language are the technical appropriate terms that can’t be avoided but I feel that this is what puts vogue articles on a higher level that other magazine articles.

I like the article as it is informative but doesn’t withhold too much information that it confuses the reader. It has a sense of welcoming in the language that feel draws a reader in, as some fashion articles/blogs have a feeling of separation: the elite over the common yet I don’t think that this article has this making me want to read more.

Phelps’s article also gives information by referring to past collections by Moschino, making jokes and discussing individual garments that have caused a stir in the industry, which I think I a good feature as followers and regular readers will pick up on these elements, again making them want to read more from not only Vogue but from Nicole Phelps as a fashion writer.

As for Nicole Phelps, it seems that she is well clued up on what she is writing about and I think that that is an important part of what gives a piece of writing, not just an article, a real meaning. If there is knowledge and passion behind the words, it’ll always give off knowledge and passion.